Product innovation remains essential for companies to ensure prosperity in Europe. The application of artificial intelligence (AI) in design software tools (e.g. CAD) for Generative Design / Generative Engineering, Design Automation and Design Optimisation opens up completely new possibilities for the development of innovative products and systems and fundamentally changes the design process. As this technology is brand new in CAD tools, engineering professionals need to be educated to take advantage of the potential impact on future product development and innovation activities in companies.